A lot of people have been asking if this BU SEO site building stuff still works.

Yes. It does!

The dust seems to have settled after the Panda and Penguin updates of the past month or so. I can see more clearly now what has happened and what needs to be done. It’s actually simpler to summarize than previously now that I have perspective.

To sum things up as to what happened, it’s very clear that a lot of websites were removed from the Google index in late March/Early April and a lot of sites LOST links from those pages. That stuff has an impact in itself.

While that itself did have an immediate impact on a lot of websites, the full impact was not fully realized until they pushed the button on the so-called Penguin Update and applied the new calculations across all of the pages in the Google index. 

It wasn’t so much PENALTIES that dinged sites – it was losing LINK JUICE.

Getting back some links will solve that problem!

What happened was that Google’s recalculated index of web pages had very drastic effects on who was at the top and who went way down way fast.

Basically my opinion is that they deindexed so many sites that had links on pages on sites that were no longer in the index that simply by LOSING LINKS they dropped in rankings.

Sure – there are other algo changes, but the reason so many searches now favored the big fat cat sites like Amazon and Wikipedia and About and Ehow and WebMd and Mayo Clinic and other big corp sites and major authorities is that they were SO BIG to begin with that they were IMPACTED LESS by some of their links disappearing.

Older established sites with a longer history of having lots of links did not get hurt as much as newer sites or smaller niche keyword sites.

In other words – smaller sites that had less links coming in overall and were previously ranking on top mainly by having a small number really good solid “in-content links” from relevant pages, were impacted greater than the big monster sites who are fat cats with major links coming in.

They lost links and WE lost links and we slid down more than Amazon – who still has that massive monster link machine going on.

So what happened? Amazon was dominating almost every search phrase!

But I am glad to report that my sites are coming back now that I have some new links coming in. And also brand new sites I have been building the past few weeks are also getting top rankings and with ONLY a small handflul of links!

The stuff we do at Blogging Underground still works.

I’ve been building a lot of new sites and keeping notes of how things are going and what works. I also talk to lots of members.

It’s pretty clear that links in the BU blogs still help sites get indexed and get top rankings.

The 12 Step Success Strategy and Pages NOT Posts site structure still works!

The sites I have recently been building from the ground up using the same strategies are getting indexed fast and are ranking.

Some brand new sites with only a few pages are already in the top 10 on Google.

In fact I just looked at one of the sites I bought an exact match keyword domain for around a week ago and set up doing the usual stuff has 2 pages from it ranking on page one on Google for a really good mid-tier keyword.

The keyword is a really good one with good volume and VERY HIGH AVG. Cost Per Click.

The funny thing is that 4 of the other top 10 results are AMAZON pages.

That’s ok though – as long as I am up there amazon can stay there too!

The main point I would like to make from this is that there is no reason to stop doing the things we know work.

Creating sites with good content and serving a keyword with articles will still get you on top of Google when they see you have good relevant in-content links with the keyword you are targeting.

This stuff still works – even after Panda and Penguin!

Visit the BU Blogging Underground home page to see how many blogs we currently have that members can post articles in.

May 23rd by Mike L

You may start your site building journey with ONE PRIMARY TARGET keyword – but it doesn’t end there!

If you’re following the 12 Step Success Strategy training here at Blogging Underground you should be building out simple sites that super serve your primary keyword target.

If your site is structured properly and you are using the Pages NOT Posts site structure you should be building sites that automatically do a lot of the heavy lifting for you. 

Make it easy on Google!

Having a good internal site structure with good internal linking helps make it easy for Google to figure out what your most important pages are and more importantly what keywords they should be ranking you for. Combined with a few good backlinks from the Blogging Underground “Announcement Blogs” and you’ll be ranking on top of Google faster than ever!


The home page should be a static page and deliver good relevant content for the exact keyword you are targeting so Google develops trust and your site gains a good reputation for that keyword.

A static home page makes it easier for Google to understand what PRIMARY EXACT MATCH KEYWORD your home page is about. 

It’s importat to realize that you are NOT just targeting ONE keyword. Yes – you’re building  the site to super serve that one keyword, but you should also create article pages targeting related secondary keywords. 

To properly build out your site you need to start targeting related secondary keywords. Simply add new pages for your articles and then announce each new page with a post. Add a few posts in the Blogging Underground “Announcement Blogs” to further push your pages up in the rankings.

Over time you should be gaining trust and establishing a reputation for the exact match keyword you are targeting along with many related keyword phrases.


Look at the dog allergy site I built as an example in the Blogging Underground 12 Step Success Strategy Training Videos. After finding my exact match keyword in the Blogging Underground keyword research spreadsheets I then built this site from the ground up showing you all the steps and how I did it.

With just 7 article pages this site is already gaining many top rankings for hundreds of keywords. In the last 30 days free search traffic sent over 1,604 total visits from 298 different keywords.

Is your site hitting Critical Mass?

What’s so cool is that this traffic is for a small neglected site that doesn’t even have the 15 article pages it usually takes to hit Critical Mass. Critical Mass by the way is what I refer to when your site gains Google’s trust and they start ranking your pages for lots of related keywords.

BUILD OUT your site!

As you add more content and target more related keywords with article pages – your visits will go up and the number of keywords you recieve free traffic from will increase.

It’s not uncommon for sites that have 15 article pages or more to get traffic from 1,000’s of different keywords! If you follow the 12 Step Success Startegy and properly build out your sites you will have a great chance of success and will most likely hit critical mass.

Just don’t rush building out your sites and try to only do the things that you know Google likes. If you follow my training and only do the simple things that work – just like I did with the example site – you won’t need to spend a lot of time or effort getting your site to hit Critical Mass.

LOOK at my example sites stats:

Here are some SCREENSHOTS I took showing the rankings, keyword targets and traffic stats from Google.

The beautiful thing is that when you build out these sites and they start to hit Critical Mass you barely need to pay attention to them. They do everything on their own and only require an occasional tickle!

This site makes good money every month from Adsense and I hardly do anything with the site. In total I have probably spent less than 3 hours on it. And it is just starting to develop it’s magical powers.

You can make even more money from a site when you match up irresistable offers that go perfectly with the targeted traffic. You can promote your own products or suggest people buy stuff from your affiliate links.

Once you have some traffic coming in you can better improve your site and make adjustments so that conversions and profits go up.

Or you can just take the lazy approach and have Adsense ads do all the work for you. It’s generally not as profitable but it requires no work. Simply put in the ad code and Google shows the ads it thinks will get people to click.

That’s another reason by the way that our sites are so super focused on our target keywords. This helps Google show the best ads so we can make more money and get our share of the highest earnings per click.

If a site is NOT focused or all over the place it is more likley that DUD ads will show and no one will ever click them. Super serving our keywords helps Google Adsense to show better ads.

Keep Your Site Fresh (Tickle it!)

Keep adding new pages with articles when possible, and also regularly add short blog posts with newsy stuff so that Google sees the site is still fresh.

You don’t need to do this a lot – but you don’t want your site to go stale.

Blog posts are perfect for this and show new stuff is being added without harming the reputation of the home page and other article pages that are getting good rankings.

Whenever you add new content – also get a few links in the Blogging Underground blog network. It’ll help keep some juice coming in to your site so you stay on top.

Does Google love YOUR site???

Google loves sites that super serve a primary target keyword and have article pages with secondary keywords that are related.

If you give them what they like you will be rewarded with lots of top rankings for big money keywords and you will get lots of free targeted traffic.

As you can see, we don’t need to trick Google or do any of the sneaky stuff to get top rankings and traffic. All we need to do is build a good site serving the right keywords and get some good links coming in!

That’s exactly what we do here at Blogging Underground!

Jul 23rd by Mike L

I’d like to introduce you to a good friend of mine who happens to be a long time Article Underground member and who has a wealth of knowledge when it comes to snagging tons of targeted traffic – his name is James Schramko!

I have a nice bonus for you if you have bought Traffic Grab from my links on this page. Details are at the bottom of this article.

James is no stranger to building successful web sites and he is using the Blogging Underground Announcement blogs as a part of his strategy to get backlinks and as a result he gets many top rankings on Google and enjoys tons of targeted traffic. That’s what it’s all about! Targeted traffic!

With the help of a team of outsourcers James employs some truly cutting edge strategies on a massive level that we all can learn from and model in our own efforts! He is proud to say he uses our “announcement blogs” to get backlinks and he even covers using them in his training!

Now, the reason I am telling you this is because James is one of the few people I really trust and follow and he has a fantastic new training program filled with innovative ideas on how he snags tons of targeted traffic, or as he refers to it as “Traffic Grab”!

Watch the video on Traffic Grab

If you’re looking for more traffic you’ll definitely want to check out Traffic Grab! It’s very inexpensive at 79 bucks and is absolutely worth checking out because he teaches and expands on a lot of what we do here at AU and BU and really takes it to some new incredible levels!

The quality and amount of training you will get and the huge scope of processes he covers makes this course a fantastic investment for anyone who wants to get more top rankings and more traffic! It’s also perfect for all levels of experience!

Check it out! I’m sure you will agree this is one of the “must haves” for your training library and NOT something that will gather dust on your digital shelf! And it goes hand in hand with what we do here at Blogging Underground so don’t be afraid that you’ll get sidetracked! This will help you use AU and BU to even greater levels of success!

Check it out! You’ll love Traffic Grab!

MY BONUS: If you grab Traffic Grab from any of the links on this page so I get credit for the referral, I would be happy to give you 800 PLR Articles!

You get to choose 2 PLR Zips valued at $67. each from the UndergroundPLR Back Issue Store – each with 400 exact keyword PLR Articles from the Article Underground back issue store!

Simply BUY from any of the TRAFFIC GRAB links on this page and then send a support ticket with your purchase information and I will send you a coupon good for any 2 PLR Zips of your choice.

Video with instructions - watch to see how easy it is to get your bonus PLR Articles!

> Traffic Grab – get it here!

Well, that’s all for now!

Best wishes for your online success!

Apr 18th by Mike L

Do you want to get a lot of free traffic from Google?

Hi, it’s Mike Liebner here from Blogging Underground and I want to tell you about something I call “Critical Mass” and how it can help you make more money than you ever dreamed was possible from a web site!

If you can – please print this – I assure you it’s worth reading this a few times!

Critical Mass is when your site achieves super powers and gets so much traffic it practically causes your web hosting server to melt down from all the traffic! Sometimes it actually does!

Is your web site getting this kind of massive traffic?

More importantly is your domain getting loads of free traffic like we get from Google from top rankings for many MANY different combinations of related keywords?

If the answer is NO – why not?

It’s easier than you may think to get this kind of massive free traffic – but you’re going to need a plan. You need a simple strategy that you can actually follow from A to Z.

In the 12 Step Success Strategy video training I provide to members of Blogging Underground, my goal is to guide members to build out sites to achieve massive success, or what I call “Critical Mass”.

Critical Mass is when a site you create gains SUPER POWERS and it seems no matter what keyword you go after you can easily get to the top of Google.

The goal is SITE WIDE SUCCESS on your domain for your exact primary target keyword AND your secondary target keywords for that niche. We want to build out a site that it has lots of related content so it will bring us much more traffic than from the typically stagnant mini-site.

Sure – it may be rewarding to get a top ranking and a little traffic for one really good page – but the really big payoff is when over time you build out a solid 10 or 15 page site that gets HUGE traffic for a large number of related keywords.

That’s where the big money is at!

And I am NOT talking about building HUGE sites with never ending content. NO WAY! That’s the beauty of my 12 Step Success Strategy! We build sites with the goal of getting 10 or 15 good article pages up and that’s it!

You start with 1 main target keyword for your home page and then you build out your site to support it with additional pages targeting your related secondary keywords. They all work together to create magic for your whole site – especially the home page – BUT also all of your OTHER important pages too!

A site that hits Critical Mass and has achieved respect and reputation is going to have 100’s and 1,000’s of keyword combinations that bring lots of targeted traffic to all of your important URLS and while you may think you need to have 1,000’s of pages – guess again – each page on your site should be snagging 100’s or even 1,000’s of top rankings from ALL of the keyword combinations that people search for!

The goal is to build pages that each rank on top for lots of keywords! That’s the secret!

If you want to hit the big time what you need is to follow a well structured plan like the one I teach in the Blogging Underground members section. It’s not hard, but you need to make sure you do what it takes to achieve Critical Mass!

The main thing you need to do is smart linking. Links help create the magic you need!

If you want to create a site that gets tons of free targeted search engine traffic for 100’s and 1,000’s of keywords, then you need to tell Google which pages on your site are important.

There are too many garbage pages to distract them. Unless you TELL THEM by linking to the important ones – they won’t know which pages are the most important and what keywords to rank them for.

You need to have GOOD KEYWORD RELEVANT links pointing at your most important URL’s on your site! That’s where Blogging Underground really shines! Our blog network currently has over 350 blogs (and growing) which you can use to link exactly the right way to get all of your most important pages on top of Google!

So which URL’s on your site are important???

To Google – the most important URL’s on your site are the ones that have links pointing at them from the outside world. This tells them your page is important enough that someone would link to the URL from an external web site!

The 12 Step Success Strategy training videos at Blogging Underground along with our powerful blog network will help you build your site and link to it so it will gain magical powers!

There is an “External/Internal Linking Diagram PDF” for members that has a detailed chart with my recommended linking procedure.

Refer to it after you have your blog set up and have added a few pages to your site.

There is an art to properly using external links and this diagram shows specifically how to use just 16 of the Blogging Underground “announcement blogs” to fully push your domain to the top.

If you want your site to hit critical mass you need to have a site wide reputation for your cluster of related keywords. The best way to do this is by smart linking the Blogging Underground way!

Well – that’s enough on “Critical Mass” – it’s really amazing how much traffic a site can get when you achieve this. It’s really not that hard – you just need to stick with a site and build it out and link to it the right way. Blogging Underground will help you do this!

There is a great 49 minute “overview video” you can watch that will describe all of the steps you need to do to build out a site with the goal of hitting Critical Mass.

> The 12 Steps Overview video is HERE

Please lock the door and put up a do not disturb sign and watch this thing all the way through. It will tell you all the steps and give you an idea of what we cover in great detail inside the Blogging Underground membership.

I’m really proud of this training and I am thrilled that so many members are already connecting with it! I hope that you can get some value from it too and start building sites that hit Critical Mass and make you a ton of money!

> Screenshots – recently took some grabs to document a site hitting critical mass

> How many keywords – how to build a site that gets many top rankings

Thanks for reading this and best wishes for your online success!

Mike Liebner

See also: Critical Mass Webinar Event

Feb 23rd by Mike L

    A Very Important Concept