Sure – you’re probably like me and make a genuine effort to regularly get good backlinks pointing at your websites, but when was the last time you sent out a press release?

PRESS RELEASES

Ahhhh… I knew it! Same here – not as often as we should!

While we know that LINKS to our site in general are still important and effective to seperate ourselves from the competition, it is also advantageous to have a good diversity of links coming in to our sites.

Press Releases, whether paid or free, can offer some great high quality links PLUS also offer the advantage of real traffic.

I’m not here to promote any particular service or software, but just thought I’d share this nugget with you as I just finished writing a press release for my new ecom store.

While it can be worthwhile to pay for a press release to be distributed, it is also effective to use free press release submission services and/or software.

The one I use is software I bought a few years ago. Yes it still works but is no longer available.

You can however search google and find truly free distribution services. Be careful – a lot of them say free and it turns out they offer free registration and actually charge money to distribute the release. I know – that is shady.

One site that is actually free as of this writing is www.pr.comĀ 

They also offer upgrades for deeper distribution but to be onest a good press release published on a domain that is indexed by Google is good enough.

Give it a try.

Oh and if you want to do a little more research on press releases a good article on both free and paid services is at this link.

Apr 04th by Mike L

I just had a question from a subscriber asking how to get more traffic to a thin content site that was mainly flash and only had around a paragraph of actual text – he wanted to know if he could get any traffic without adding a blog.

I responded that unless you have words on the pages that Google can index – you’ll always have trouble getting free search engine traffic.

At the very least add article pages to your site with words around your main content and direct people to other places on the site with the internal links. Then get external links to the main keywords on your pages.

Use the free AUKDAT keyword tool to see which keywords appear on your page the most and then try to get a few text links using the keyword phrase as link text. The “announcement blogs” in the BU Blog Network are perfect to do this.

Keyword Density Tool

Your free traffic will increase significantly if you have links to the keywords that are on your pages.

AUKDAT tool will tell you the 3 word phrases that appear the most. Make sure you have links using those keywords!

As for adding a blog – it’s an easy way to get more pages on your domain that have REAL CONTENT (not just flash)..

You can very easily add a WordPress blog in a sub-directory so it does not interfere with anything already there. They’re easy to install and are very easy to add article pages to – or short newsy posts.

I suggest you get a free account at http://www.wordpress.com to see how easy it is to use a blog. The free blogs they give you are pretty much the same as if you install one yourself. Anyone can post in a blog and the traffic you get from Google will be worth the little time required.

Nov 23rd by Mike L




    A Very Important Concept