The last thing you should ever stop doing is DOING WHAT WORKS! Don’t stop!

I just wanted to write a quick article about the most recent highly publicized Google search engine updates, as well as discuss the newest “rules” publicly announced in press releases and such.

First off – I just want to report that me personally – my sites rankings and traffic have NOT changed. I did not get hammered by the changes. Then again I am pretty careful and personally feel I am a very ethical publisher with good quality content all around!

Don’t let them scare you! Do not let them bully you!

If your sites are good and you promote them by getting targeted traffic from good quality articles and press releases, you should continue doing what works to get more traffic!

Stopping what works is not smart!

Despite all the articles and emails from people saying how things have changed, I honestly have not seen any of my pages that have been ranking for my main target keywords change. No drops!

From what I have been reading on the popular webmaster and search engine sites, I would expect all kinds of tragedy to be hitting – but everything I have evaluated is the same or better, and members have been telling me the same, so you may want to take what’s being written out there with a grain of salt!

Make sure you look and see if you have been impacted yourself before you buy into the scare tactics!

So what has changed?

Well – from what I hear Google is supposedly cracking down on press releases with links and also getting stricter about guest posts with links.

They have added some new rules to their webmaster resources.

Unless you like to be dominated and told what to do by someone I’d suggest not paying any attention to the changes and keep doing what you’re doing if you have been getting good results.

While they may not want us to get the kind of links that can get our pages to rank higher – the fact is the tactics they are getting pushy about are working.

Press releases are still very powerful and links in them have a lot of weight!

Also – articles on blogs that have keyword text links are extremely effective at guiding the rankings and keywords that our pages will get traffic for.

Personally I think unless you are linking to keywords that do NOT represent the content that visitors will find you are within your rights to use KEYWORDS that INDICATE what people will find.

If your page is about “webmaster sofware” then it is perfectly normal to link using that text. It will help you get targeted traffic and people will find what they are looking for.

And if the page that is linked ranks high for your keyword and people click the search listings, they will be satisfied to find what they are looking for.

As long as you are not tricking them or just spamming with unrelated links it is perfectly acceptable to use good link text. That’s what good SEO is all about. It works.

They would rather you didn’t do anything to promote your sites other than buy advertising from them.

Do not let their blow hard bullying tactics scare you into stopping you from doing what works. It’s not spam to post good articles and link your sites in them using relevant keywords!

It’s good publishing  – it’s not illegal!

If you obey and stop doing link exchanges, linking in press releases and articles – then that will hurt you.

I suggest you do what will get you more traffic and try not to be a servant to a master that really has no intention of rewarding for you following their rules.

They want to scare you into being an obedient webmaster and do ONLY what they want you to do. That just is not smart.

Links in articles and press releases work! Everyone does this! Your competitors are doing this and they won’t stop.

The only people that will stop doing this are the people who are afraid of Google.

Don’t be afraid to do the SEO stuff that works.

Post your articles in blogs!

Oh – by the way… I have been adding some really great new “all topics” blogs into the Blogging Underground network of blogs.

Members have access to post articles in some really excellent topic specific and all topics blogs that have categories for almost every imagineable topic!

If you want relevant targeted traffic – post your articles in our blogs!

Of course we still have lots of TOPIC SPECIFIC BLOGS, both in house and contributed by members – so you’ll get a nice mix of articles you use our Blog Post Utility and post in the network!

Start planting your seeds now!

Happy linking everyone! Summer is almost half over and that means the big money from back to school and Halloween and Fall weather is just around the corner!

Marketer Friendly – almost free WordPress blogs!

Best wishes for your online success!

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Jul 31st by Mike L


  1. I love it! Thanks for saying what really needs to be said. They are doing what is best for them. Do what is best for you. We can not let a single company tell us how to behave and what is acceptable.

    Mike L

  2. Thanks Mike for this post. I have been too worried with the endless updates and the noise all around them. Your words are soothing. I made the mistakes you outlined and started doing what were suggested but instead, my rankings continue to drop even deeper.

    After much thought, I said “what the h***”? and went back to my old habit of link building. I chose one of my sites just to see what happens. The site started to climb the ladder but the damage has already been done. The site now ranks 20-25 for a specific keyword and it was not to be found among the first 250.

    If the site returns to where it was before I panicked (positions 1-7) I will implement old tactics on others as well.

    Once again thanks Mike. You always over deliver.

    Mike L

  3. Great stuff. Thank you Mike.

    Mike L

  4. Really enjoyed this blog post. It helped me to get my head on a bit straighter again because of all the info overload I have experienced like everyone else.

    P.S. Like your Blog


    Mike L

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