You may start your site building journey with ONE PRIMARY TARGET keyword – but it doesn’t end there!

If you’re following the 12 Step Success Strategy training here at Blogging Underground you should be building out simple sites that super serve your primary keyword target.

If your site is structured properly and you are using the Pages NOT Posts site structure you should be building sites that automatically do a lot of the heavy lifting for you. 

Make it easy on Google!

Having a good internal site structure with good internal linking helps make it easy for Google to figure out what your most important pages are and more importantly what keywords they should be ranking you for. Combined with a few good backlinks from the Blogging Underground “Announcement Blogs” and you’ll be ranking on top of Google faster than ever!


The home page should be a static page and deliver good relevant content for the exact keyword you are targeting so Google develops trust and your site gains a good reputation for that keyword.

A static home page makes it easier for Google to understand what PRIMARY EXACT MATCH KEYWORD your home page is about. 

It’s importat to realize that you are NOT just targeting ONE keyword. Yes – you’re building  the site to super serve that one keyword, but you should also create article pages targeting related secondary keywords. 

To properly build out your site you need to start targeting related secondary keywords. Simply add new pages for your articles and then announce each new page with a post. Add a few posts in the Blogging Underground “Announcement Blogs” to further push your pages up in the rankings.

Over time you should be gaining trust and establishing a reputation for the exact match keyword you are targeting along with many related keyword phrases.


Look at the dog allergy site I built as an example in the Blogging Underground 12 Step Success Strategy Training Videos. After finding my exact match keyword in the Blogging Underground keyword research spreadsheets I then built this site from the ground up showing you all the steps and how I did it.

With just 7 article pages this site is already gaining many top rankings for hundreds of keywords. In the last 30 days free search traffic sent over 1,604 total visits from 298 different keywords.

Is your site hitting Critical Mass?

What’s so cool is that this traffic is for a small neglected site that doesn’t even have the 15 article pages it usually takes to hit Critical Mass. Critical Mass by the way is what I refer to when your site gains Google’s trust and they start ranking your pages for lots of related keywords.

BUILD OUT your site!

As you add more content and target more related keywords with article pages – your visits will go up and the number of keywords you recieve free traffic from will increase.

It’s not uncommon for sites that have 15 article pages or more to get traffic from 1,000’s of different keywords! If you follow the 12 Step Success Startegy and properly build out your sites you will have a great chance of success and will most likely hit critical mass.

Just don’t rush building out your sites and try to only do the things that you know Google likes. If you follow my training and only do the simple things that work – just like I did with the example site – you won’t need to spend a lot of time or effort getting your site to hit Critical Mass.

LOOK at my example sites stats:

Here are some SCREENSHOTS I took showing the rankings, keyword targets and traffic stats from Google.

The beautiful thing is that when you build out these sites and they start to hit Critical Mass you barely need to pay attention to them. They do everything on their own and only require an occasional tickle!

This site makes good money every month from Adsense and I hardly do anything with the site. In total I have probably spent less than 3 hours on it. And it is just starting to develop it’s magical powers.

You can make even more money from a site when you match up irresistable offers that go perfectly with the targeted traffic. You can promote your own products or suggest people buy stuff from your affiliate links.

Once you have some traffic coming in you can better improve your site and make adjustments so that conversions and profits go up.

Or you can just take the lazy approach and have Adsense ads do all the work for you. It’s generally not as profitable but it requires no work. Simply put in the ad code and Google shows the ads it thinks will get people to click.

That’s another reason by the way that our sites are so super focused on our target keywords. This helps Google show the best ads so we can make more money and get our share of the highest earnings per click.

If a site is NOT focused or all over the place it is more likley that DUD ads will show and no one will ever click them. Super serving our keywords helps Google Adsense to show better ads.

Keep Your Site Fresh (Tickle it!)

Keep adding new pages with articles when possible, and also regularly add short blog posts with newsy stuff so that Google sees the site is still fresh.

You don’t need to do this a lot – but you don’t want your site to go stale.

Blog posts are perfect for this and show new stuff is being added without harming the reputation of the home page and other article pages that are getting good rankings.

Whenever you add new content – also get a few links in the Blogging Underground blog network. It’ll help keep some juice coming in to your site so you stay on top.

Does Google love YOUR site???

Google loves sites that super serve a primary target keyword and have article pages with secondary keywords that are related.

If you give them what they like you will be rewarded with lots of top rankings for big money keywords and you will get lots of free targeted traffic.

As you can see, we don’t need to trick Google or do any of the sneaky stuff to get top rankings and traffic. All we need to do is build a good site serving the right keywords and get some good links coming in!

That’s exactly what we do here at Blogging Underground!

Jul 23rd by Mike L


  1. Like the simple phrasing and content. Nice read. Caught a couple of tidbits that I can use in my strategies. Have a great fun filled happy and prosperous day!

    Mike L

  2. Thank you Mike,
    I think I have been using most of your suggestions here. For one of my site, I am still working on my main target keyword. I will move to main keyword derivations after I fully optimize the main keyword. My problem is in building quality backlinks and adding fresh and unique posts.

    Mike L

  3. how do you think i can generate traffic to my website or what other advice can you give on my site. Thanks.

    Mike L

  4. Hi Mike
    Congratulations on getting your dog allergy blog to no.1 in Google!
    I was somewhat surprised because I didn’t realise that Article Underground or Blogging Underground catered for dog sites?
    My site is about German Shepherd Dogs and I always thought that my niche site would not be a good fit for your set-up which I kinda thought would be for internet marketing ‘make money’ (LOL)
    I’m always surprised at the SEO results I get, page ranks for keywords that I haven’t even targetted!
    I use Traffic Travis and always check with Google Webmaster tools which I find a great help.

    Mike L

  5. Wow that is pretty amazing. I need to look at my secondary keywords in a different light

    Mike L

  6. Question, Mike…is there so much spam in the comments of that site on purpose, or is that just a matter of not having time to moderate? You might think I’m being flip, but I’m serious. I’m wondering if perhaps there’s something counter-intuitively good about having a handful of spam comments, like they add authenticity or something.

    Mike L

  7. I was wondering, when you add a new page, do you ping that perticular page?


    The Blonde

    Mike L

  8. Whenever you add a page – you also announce it in a post. The post pings. The combo works well together :’>

    Mike L

  9. Spam? Where? Me no like spam. Get it out. Fast!

    Mike L

  10. This stuff works for dog sites and even nn-dog sites :’> It can work for any site and any topic if yu target the right keywords :’>

    Mike L

  11. You need backlinks to help generate traffic to your web ste. Have you cosnidered posting in the Blogging Underground Announcement Blogs? That’ll help you!

    Mike L

  12. Yes, the underground system works. Whilst on vacation in Thailand I created a new site following the 12 step course and 6 days after submitting the site it ranked Nr.14 on Google for a search phrase that yields 19 Mio. SERP results. I’m not going to rest until I see it on page 1 in the top 5 positions.

    Mike L

  13. Thank you very much, my dear friend… I always read your very valuable info in my inbox ,and store all of it in a special folder. From the very beginning, your way of sharing your info gave me great confidence. Go on like you´re doing, congratulations!

    Mike L

  14. 2 or 3 times in a 400 to 600 word article should be fine. I suggest TOP – MIDDLE and BOTTOM in most cases – but don’t think about it too much. Write naturally!

    It depends on the length of theh article. Just make sure a you read it it doesn’t seem every sentence has been modified to get a keyword in :’>

    Mike L

  15. Great content about keyword power. I don’t personally follow your pages/post ideas but everything else you deliver is solid. They probably are too, but I prefer saving pages for my main marketing items and posts for the blog. It has worked for me.

    Mike L

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    A Very Important Concept