In SEO – sometimes TOO MUCH of a GOOD THING can be BAD!

Let’s discuss sitewide factors in WordPress Blogs that you may not notice – but Google does!

While on page SEO factors may have dropped slightly in their overall importance for rankings since the algo updates the past year or so, it is still very important to structure your site the right way and make sure that what you are putting on your pages is not hurting your overall reputation with Google.

One way to make sure that websites that are made using WordPress blogs are Google-friendly is to make sure that what we do that appears site wide on our blogs does not make them appear “over optimized” – keyword stuffed – or made for SEO purposes instead of building our sites and adding content for the purpose of pleasing our visitors.

Sites need good on-page SEO but MUST also be visitor friendly.

Very often when I evaluate websites that BU members are building, I will notice an overly aggressive presentation of what the site is about. Sometimes the webmasters of the sites are taking what is taught in the Blogging Underground 12 Step Success Strategy too literal. They go too far!

What I mean is that while I may say _____ is very important and you should do ____ – it does not always mean that if a LITTLE IS GOOD a LOT is better!

When something important is HAMMERED or done to EXCESS it can work against you!

I know I keep harping on this but the algo updates that hurt a lot of people with exact match keyword web sites do not like it when web pages or links are TOO PERFECT or overly optimized or simply have too much of the same thing!

One example would be having an out of whack keyword density on your page for excessively used keyword phrases that are too high.

In other words if Google sees your main target phrases are being repeated excessively it will hurt you!

This especially applies to keywords that are THREE WORDS or longer!

While your intention may not be to stuff keywords, it is very easy to get an excessive keyword density when you start adding up the various components that make up web pages. This is especially true when you use a CMS like WordPress or Joomla where they do things for you on every page of the site (widgets – sidebars – headers – footers etc.)

If your site has dropped in rankings are you are struggling to get it back on top – it may be that your on page SEO is too good! Your pages and site (or even links) may be over optimized for SEO!

So let’s look at how categories and tags can help you or hurt you.

Take categories and tags in a WordPress blog for example.

Category Links on a WordPress blog lead to menu pages for posts that have been categorized and linked for that word or phrase.

This is a category page for “backlinks”:

http://blog.bloggingunderground.com/category/backlinks/

I suggest creating 2 or 3 Categories for each post that you make – however you can go up to 5 or even more – but be careful and don’t do too many – it may be too aggressive.

Every category you create for a blog post will add a MENU PAGE to your site.

Tags are similar and are links to menu pages for blog posts that are “tagged using words and phases.

I suggest up to 5 tags for each post that you make. Anything between 1 and 5 is good – just don’t do too many because every tag you create will create a WEB PAGE MENU for that tag. Your site can grow and start to get cluttered with a lot of the same or similar content on pages. Especially if there is just one post on each tag page!

It’s easy to get overly ambitious and try to include as many of your keywords in a lot of the categories and tags you create when you publish posts on your blog.

If done in a smart way this can help you, but if done too aggressively, over using your keywords in categories and tags can throw your on page keyword density way too high.

And the bad news is that if you have widgets and such that show your category links and tag links on the page you can screw up an entire site as the links may be on every page site wide!

When I evaluate sites I often see this “over optimization”.

The categories are TOO SPECIFIC and not BROAD enough. The categories are often too long and often identical to the main target keywords of a site and in some cases DUPLICATES of TAGS on a site.

Categories should be BROAD and represent the related words that Google associates with a topic – ie LSI (latent Semantic Indexing) – not merely repeat the site keywords!

For example – if you have a site with a main keyword target of “Search Engine Optimization Tutorials” you should try NOT to over use any of the sub phrases repeatedly in your categories!

Categories = broader related topics

Tags = very specific keyword phrases

Instead of using the sub phrases from your site name or primary target keywords – try to create broader categories using words that make sense and help organize your site and don’t simply appear to be efforts to repeat your keywords as often as possible.

For the main keyword target of “Search Engine Optimization Tutorials” I would use broader categories to organize my site posts such as:

SEO Software

Web Traffic

Search Engines

Search Engine Optimization Tips

Promotion Techniques

Social Marketing

etc.

Just don’t hammer SEO and Search Engine Optimization in every category! That can radically change the on page keyword density!

Too much of a good thing is not good.

By the way – quick tip – if you want to check your web page URL’s to see what the keyword density is try out the free AUKDAT tool!

It’s a Keyword Density Analyzer Tool that shows how often 1 word – 2 word and “3 word phrases” appear on a URL.

http://www.articleunderground.com/webmaster/

AUKDAT will also show you other things like how many times the keywords are in your anchor text and so forth. Good stuff!

OK – so the categories should be for helping visitors and not entirely for SEO – make them broader and help people find your articles. Google will score your page higher and you’ll also get the added benefit of ranking for more different keywords because your pages will have more variety!

What about tags?

OK – this is a big one!

I often see people over doing the tags and hurting themselves by being too aggressive.

What do I mean?

Well – tags are similar to categories in a blog in that they are LINKS to menu pages that list the posts that have been tagged for those words.

Every tag links to a menu page for the keyword that is tagged.

Here is a tag page for pinterest:

http://blog.bloggingunderground.com/tag/pinterest/

There are links to articles that have been “tagged” for pinterest.

It’s good to be a little more specific on your tag keywords – however if the keyword is so specific or unusual it may just add a lot of extra junk pages to your site.

A good rule of thumb is that if the keyword you are tagging is likely to be used again – go ahead and use it. If it is unlikely you will ever add another post for that tagged keyword – don’t do it.

Also – hold back on the overly long keyword phrases in tags. Yes – tags can be more specific than categories – but still – you don’t want your site to end up with too many similar menu pages for the tags that have only one post on them.

Also – since the tag links may appear in tag clouds in widgets and/or at the bottom of post pages – you really need to be aware that if your tags are too similar they will change the keyword density and possibly push your pages into the over-optimization zone!

So tags are good when done right but be careful to not over do it!

Just remember that SEO can be good in moderation – but sometimes TOO MUCH of a GOOD THiNG can be BAD!

> Have you seen the Layers of Links Video? It’s filled with SEO tips!

Feb 27th by Mike L

I often get asked how to find out if a site is ranking and/or indexed by Google.

Often I find people are obsessing about all the keywords they are trying to rank for and are spending a lot of time checking rankings when in actuality we should be checking REFERRERS to see what keywords actually send your sites traffic!

So – to see how many pages are on Google or to find out if your site is indexed – go to www.Google.com and type in

site:your-domain-name-here.org

Google will show you the URL’s it has in it’s index.

Type it in without the www to see ALL pages including any subdomain pages or pages indexed w/o the www in the URL

If you find you have BOTH www. and NON www for the same pages indexed by Google you will need to try and fix that. Otherwise you’ll have 2 identical pages and they will both be dilluted in value. Make sure only ONE is indexed for max effect!

ie http://your-domain-here.com and http://www.your-domain-here.com

You don’t want both versions indexed – one or the other. I usually go with www

If you have WordPress – it will usually take care of that for you in the .htaccess file. If you do not use WordPress or it isn’t working – then go find your .htaccess file which will be located in the root folder of your domain on the hosting account – and upload it so you can edit the file. NOTE that files that begin with a . like .htaccess may be hidden depending on the setting of your hosting or FTP program.

Get the .htaccess file and simple add this code and modify by replacing your domain name: (Read the rest of this entry…)

Oct 07th by Mike L

A Blogging Strategy That Works (even after Panda and Penguin)

Right now is a great time to build brand new sites and get top rankings. It’s also a good time to bring dying sites back to life by doing a few of the simple and effective things that a lot of people simply are not doing.

If you had sites that dropped in rankings, or if you’re building brand new sites, now is a great time to get on top of Google faster than ever with some simple and effective tactics that Blogging Underground members are validating works right now!

This stuff still works

The simple fact is fresh new links within the content on pages that are indexed by Google will help get you back on top faster than anything. “In-content” links are still great and Google loves relevance as much as it ever did. If you can get relevant links in blogs that are indexed by Google you’ll do very well faster than ever!

If you’re interested in getting good relevant in-content links fast – consider joining Blogging Underground.

BU

RIGHT NOW we have a special deal!

what now

The most important factor that works now is still getting good in-content links. They still work like magic and give you the biggest bang for your effort.

A handful of good quality “in-content text links” can do much more for your rankings than by having many low quality crappy links that are common among the webspammers that Google has been targeting and trying to rub out.

Every site benefits from having good links with their target keywords from article pages that are relevant and related. This is still the core element in the Blogging Underground 12 Step Success Strategy and still works right now.

In addition to getting some good quality links from within the content in related articles for your keywords, there are a few additional things to be aware of and include in your web publishing strategy.

IMPORTANT PLEASE NOTE: The suggestions made below are for supplementing the basic strategy we employ at Blogging Underground. NOT every one is required or needed to gain top rankings in every case. If you are going after more competitive keyword targets you may have to employ MORE of the suggested tips – but in most cases  they will not be needed or just a few of them can be employed to gain top rankings.

WHAT WE DO NOT DO is actually just as important as what we do.

As we build our good high value content sites post Penguin we need to focus on doing only the good things that we know will help us get on top fast and stay there. We also want to avoid doing the common spammy things that can bring us down.

Integrating a few of the tips on this page will help you rise above the others that have given up, or refuse to stop doing the typcial automated tactics that often end up blowing up and causing more damage than good.

Were you impacted by the recent Google algo ranking updates?

A lot of people were impacted by the Panda and Penguin algorhythm updates.

A lot of folks simply gave up and stopped trying. That’s exactly what Google wanted.

Of course it’s sad to see people have problems, but the fact is there is currently LESS COMPETITION for those of us who are still building sites and going after free traffic.

The good news is that it is now EASIER to get top rankings.

Those with sites that dropped that do a few simple and smart things that we know Google likes will get back on top fast.

Those building brand new web sites the right way from the ground up will get on top fast.

The stuff we teach people at Blogging Underground works as good as ever – it just requires a few extra considerations and working just a little bit more to get quality up to where Google wants it to be.

I suggest focusing a little more towards ON PAGE QUALITY on your web site AND I also suggest incorporating more quality and variety in your OFF PAGE efforts.

The quality of the pages that have your links on them are very important too.

Also variety is important too. 

Did you lose traffic and rankings???

The main reason that a lot of sites dropped in rankings is that they lost links that were on pages of sites that Google de-indexed.

Because all sites on the web are interlinked and connected to each other (like Kevin Bacon is) even if you did not lose the links yourself, there is a good chance someone in the chain you’re connected to did lose links.

Good links

It doesn’t take a rocket scientist to figure out if you lost links you need to get new links to replace them if you want to be where you were before the links were lost!

For new sites and those that dropped, getting some good fresh links from pages indexed by Google is all the solution you need.

In many cases just a few good in-content links like those from the Blogging Underground blogs targeting the keywords you are going after are enough to get you moving upwards.

In addition, a few links from top social sites to send social signals will help.

Link diversity is something you should be aware of.

Having diverse links simply means that you should have variety.

Like I always said “PATTERNS WILL KILL YOU!” and that is true more now than ever! Do not act like a robot and try to do some of the things in your SEO the way that most regular folks do them – even if wrong or not ideal.

DO NOT get all your links from one source or the same places. Also you need to have some variety and social signals so your link profile is diverse.

Be a little bit normal. Do some normal things.

Be more like the web sites you are competing against for top rankings. Even the most successful sites don’t do everything perfectly all the time.

100% perfect for a human is next to impossible, right??? Robots are perfect. Don’t be too perfect!

ie diverse links with less than perfect link text like with your URL or domain name and/or things in the text like Click here for keyword + add an extra word every now and then so your text isn’t the same on all your links etc.

What percentages??? Who knows for sure – just don’t do everything 100 percent or too close to it. Mix it up – especially when you get larger numbers going on.

As you increase volume – the patterns will emerge if you are not careful.

9 out of 10 most likely is not alarming BUT 99 out of 100 may be.

VARIETY of link text is really important!

How many links will you need to get on top?

There is not a specific number of links to get #1.

Every keyword is different. Some are easier than others. Some are very hard.

Start with a few links doing the right things and see where that takes you. It may be enough.

All sites need links – even established sites. It’s not unusual for links to disappear over time. It happens.

URLS/PAGES that have LOST links pointing at them NEED NEW LINKS.

If your page lost links and never has any new links coming in to replace them – is your page really worthy of being #1 for your keyword target???

If the keyword target is a BIG MONEY keyword you will drop when you lose links and do not have new ones coming in.

Depending on the difficulty and competition to rank on page 1 for your keyword(s), you may need to spend more time on getting fresh new links coming in.

If your site is dropping in ranking – fresh links coming in will help.

At the very least try to get back any quality in-content links you know you have lost and get fresh new ones to show your site still has new fresh relevant authoritative links pointing at it (votes).

fresh links

Right now a few good fresh links are working like magic. Especially on NEW sites!

I’ve had new sites shoot to number one in just a few days with a handful of links in the BU blogs.

To stay on top for a new site you need to keep at it a little bit until they stabilize.

One site that ranked on top fast dropped off the first page a few days later, but get this – I found that simply adding a fresh new post to the blog itself pushed the site back up onto page one.

Adding new content to a site will help boost all your pages so they are ranking higher.

Google loves fresh sites. That means FRESHNESS counts in large amounts.

Keep your site fresh and avoid letting it get stale. That is a bigger factor than ever.

Stale sites move down the rankings. Fresh sites move up.

That goes for publishing new related content targeting similar keywords and also for getting fresh new links from diverse places coming in on a regular basis. How much and how often depends on the competition for your keywords.

Social Signals Are Important! Get social!

Try to employ some social signals for your best sites and bookmark and share the most important pages and you will reap the rewards.

If your niche is competitive it is more important that when you post something new – especially when it is good to be sure to tweet about it on Twitter and post a blip about it to it’s own Facebook fan page.

Also you could create a Tumblr post announcing it.

Tumblr is great because it’s “micro blogging” and is faster than ever to get the word out!

A lot of major companies are now using Tumblr to spread the word. You should be too.

Social signals are COMMON now. ZERO SOCIAL SIGNALS is NOT NORMAL.

You might be able to get away with little or maybe NO SOCIAL SIGNALS if your NICHE or TARGET KEYWORDS have very little competition.

Not for HIGH VOLUME keywords though or KEYWORDS that people are paying BIG CLICK MONEY for…  In competitive markets with BIG BUSINESSES and CORPORATIONS the other pages you’re competing against most likely have a STAFF of people who are doing that social stuff and if you’re not – they might have an edge.

The good news is that usually a very small amount of social activity will go a long way to help establish a site has value to real people.

Once you’ve been established you don’t have to constantly do social stuff for everything you do.

Especially if you have LIKE BUTTONS and SOCIAL WIDGETS on your blog pages and such – because once you gain a little social momentum (and if your content is good) you’ll find that your visitors will do some of that stuff for you. They’ll like you and share your URL with their friends.

Especially for a new site this kind of social behavior will help a lot because Google is more interested than ever to see you are doing the social things that almost all of the top sites are doing.

Spend a little time learning about Twitter, Facebook, Pinterest, Tumblr, Delicious, Stumble Upon and other social type sites where people promote and share stuff.

OH and despite what a lot of people are saying out there SELF PROMOTION is acceptable. It’s OK to sell things and promote products and services. No need to be SHY about that.

If you are legitimate and a real business it’s expected for you to do stuff to promote your site and monetize it.

backlink

Backlink your Backlinks! <HOT TIP!>

I’ve been saying this for a while and don’t see enough people doing this.

Every link you have that is pointing at YOUR SITE will have more JUICE if that page with your link ALSO has good links pointing at it too.

If you link to pages that link to you it will help a lot! Just make sure the links are NEW and NOT CONNECTED or from the same places! Find other places like free hsoted blogs, in comments or bookmark the URL!

The links to your links will help you. Consider it as INSURANCE!

I know it’s extra work – but at least every once in a while you should create a post at tumblr or pinterest or bookmark it at delicious or elsewhere or even tweet the URL of a page that is linking to your site on a different Twitter or Facebook account (not the same one you use for linking to your own sites).

You’ll make sure that pages gets indexed plus give it a big boost and in return the links the page has pointing at you will give more of a benefit.

RSS Feeds are important

Make sure your best blogs have their rss feeds submitted to directories.

Two good places are www.feedage.com and http://www.rss6.com/

The 2 above are good places to start submitting your rss feed and will actually link to your pages with good clean code that will impress Google.

There are others too, but some of them have redirects and/or sneaky nofollow code that does’t actually pass the link juice.

RSS feed directories can help you get some crawling activity to your deepest inside pages and possibly even boost the rankings.

Careful about blasting though – the downside to rss feeds is that all those links will be alike and if you do too many at one time that could hurt you (the patterns).

Submit Your Site To Quality Directories

Directories are very important. Almost everyone with a web site will submit to a directory or two when they first get started. It’s a normal thing to do for regular folks with sites.

While it has become a spam technique to BLAST to thousands of them with automated software, I suggest you do them by hand and only do a few of them.

While you shouldn’t do a MASSIVE BLAST to zillions of low budget directories with automated software or services, you should make sure your most important sites are submitted to at least a few of the better directories that are indexed by Google.

It’s easy to find them.

Type in “add URL” or “submit website” along with your keyword and search on Google to find places that you can submit to. You’ll find lots that are free.

Some paid directories are also good and can do magical things for sites that have dropped.

www.HotvsNot.com and www.botw.org are two good places that will help a site that got slapped – but they do cost money to get links – so only do pay for links if your site dropped big time or if it has the potential to be a big money maker.

While directory links can help you – the links are more for authority as you can’t get much relevance from being listed on a page with just listings (articles are better for relevance).

For the most part, links in the free directories are good enough to gain some credibility/authority – especially if they have “human review” or “moderation” before adding the links.

Some directories require that you link back. This is called a reciprocal link and is NOT as good as a “one way” or non-reciprocal link.

Directories that do NOT require a reciprocal link are better than exchanging a link to get linked, but both kinds of directory links will help you in moderation.

Link exchanges and submitting to directories is what normal webmasters do – so you should do that stuff too – but don’t do any blasting and do not do automated submissions to zillions of low budget directories as that CAN hurt you.

I’ve seen AUTOMATED BLASTING KILL MANY sites and Google does NOT like that spammy robotic type of linking.

A few directory links can help, but at some point too many of them will start to hurt your site.

Press Releases

Consider writing and submitting press releases for your sites. Submit news releases to a few free press release sites at the very least when you create a new website!

There are many of these PR sites that accept and distribute your news or press release for free.

Sites like http://www.prlog.org/ and  http://www.prfire.co.uk/ are worth trying. 

If you have a big money maker of a site or are releasing a product you should spring for a paid release or an upgrade on a site like www.prweb.com 

You can pay for upgraded features like links and images and such and get greater distribution.

The good thing is that you can get some good permanent links from authority sites that read the press releases and post info about you in their articles.

Blog Comments and Forum Comments

Once again no need to blast or spam these but a few good ones done by hand for your target keywords every once in a while will help your site. Google expects to see these kinds of links. What they don’t expect is 1000’s of them with robotic patterns.

High PageRank Web 2.0 Profile Links

It’s good to have at least a few profiles on top sites with high PageRank. Last.fm is a good example of a site that has a link on a public profile page.

Free Hosted Blogs

You can create free blogs on places like Hubpages, Squidoo and WordPress.com and use them for linking. Just be careful and don’t over do it because these sites are notorious for deleting accounts.

A small number of links is all you need. Be aware that if your free blog goes dormant they may delete your account. That means you’ll need to post every once in a while to make sure you don’t lose your links from deleted accounts.

Also – do not go too heavy on these free hosted blogs – they are regularly abused by webspammers and Google knows this. Too many links from these free blogs could work against you.

Article Marketing

Submitting exclusive original articles to the best article directories is a great way to get a few good relevant links pointing at your site.

While www.ezinearticles.com www.goarticles.com www.articledashboard.com and other similar sites may not have as much juice as they used to before the Penguin update, it would still help to have a few articles submitted and published on these sites.

Just don’t over do it and be aware that syndicating can expode and kill you! Too much can backfire when some of these sites that syndicate start spreading your same article onto thousands of other sites. That can actually work against you.

It’s much more effective to get your links from within articles that only appear on one web site and are NOT syndicated.

Article marketing works but over syndication hurts!

Quality Content Counts In Large Amounts

It’s more important than ever to have a site that looks good and does the right things. Make sure it looks like it’s a real legitimate business. Include social widgets, Google plus and Facebook like buttons and pinterest buttons and twitter feeds such. This kind of stuff lends credibility that Google is looking for more and more.

Your best sites should have social elements to encourage people to stay on site and vote and share your stuff.

Patterns will kill you.

optimize

Avoid robotic behavior and do not over optimize!

If your EXACT keyword appears TOO OFTEN it will signal an ALARM for OVER OPTIMIZATION.

Don’t worry about having a high keyword density – just write naturally and use related keywords!

Keep things natural looking and consider that if a human reads your text that they can FEEL when you are trying to HAMMER ONE KEYWORD PHRASE over and over.

People don’t like it – Google likes it even less!

Make sure you are NOT doing anything that is ROBOTIC.

OVER OPTIMIZING is not common – because that is not what normal people do. ONLY SEO ROBOTS do that stuff!

You want to be normal and not stick out by doing everything 100% perfectly every time.

Apply that reasoning to everything you do.

DO NOT ACT LIKE A ROBOT.

It is important you have a good mix of all kinds of links and link text (and image links too) and some of them need to be link text with the URL/domain name and some need to say click here for keyword etc.

If all your links are “exact keyword phrase” you’ll stick out like a sore thumb and most likely get dinged with an over optimization penalty.

There are still many opportunites available to make money building web sites!

This stuff still works

If you pick the right keywords to target, as we train members to do in Blogging Underground, and you start your site off the right way, and avoid doing the wrong things, you can easily build up to getting many top rankings on Google.

The secret is to target high profit “exact match keywords” that other sites are NOT targeting the right way. It’s easy to sneak in and gain the top spot and then build out sites that become authoritative for MANY RELATED KEYWORDS!

This strategy still works and is what we teach members to do in Blogging Underground and the 12 Step Success Strategy.

In summary you want to be better than the sites competing for number one for your keywords. Do the things they’re not doing and do things they are doing better. Make sure your pages have good quality in-content links pointing at them for your target keywords.

Make sure your site looks good and has value and include social signals.

Pay attention to being more “natural” and being more diverse by not doing the automated robotic things that we know Google does not like.

The things I mentioned in this article will help you, but kep in mind yo don’t have to do all of them and you do not have to be a master at everything.

Getting good links from the Blogging Underground blogs may be enough when combined with following the 12 Step Success Strategy + adding a few of the tips suggested in this article will help even more to establish your site as an authority!

If you follow the 12 Step Success Strategy and just a few of the suggestions I have made you can get your sites to the top and keep them there.

Whether you have old or new sites  – you too can do the things that are helping myself and Blogging Underground members get on top and stay there!

 If you’re interested in getting good links fast – consider joining Blogging Underground.

BU

RIGHT NOW we have a special deal!

Best wishes for your online success!

Mike Liebner

Jul 03rd by Mike L

The Google Penguin Update affected a lot of websites. The web is interconnected so the impact was far and wide.

Did you lose some links pointing to your sites?

WHO DIDN’T!

Everybody was connected in some way to sites that were removed from the Google index. It’s simply a matter of rebuilding some of what you lost to get back to where you were and eventually back on top.

If your site is still indexed you do NOT need to start all over again!

Yes – we may have had some losses. It happens. The truth is that while you may have seen some rankings drop – you can get back on top.

I hope this explanation will inspire you and help you get back into the groove – instead of wallowing in despair, like too many people are doing.

There is HOPE!

How do I know??? I talk to a lot of people who are still actively involved in getting top rankings on Google.

Not everybody is giving up.

A lot of folks are seeing great results simply by doing some of the same things they were doing before – getting good quality relevant links!

Now granted – we may have new quality concerns – but that is an easy challenge to win. Just focus on better quality on your web site!

Some people fear that Google no longer wants small guys to succeed. It’s hard to disagree with that because right now the main effect of what they did seems to be favoring the biggest sites and corporations.

Yes the recent Penguin Algo Update from Google is currently favoring it’s favorite friends the BIG CORPORATIONS, GOVERNEMENT AGENCIES, Amazon, Wikipedia and of course big brands and GIANT AD SPENDERS.

The immediate impact of Penguin has initially made it harder for small guys to compete – but I do believe as things settle – the opportunities for all of us will improve. They are NOT gone! 

What is going on right now is mainly a result of a lot of websites LOSING BACKLINKS.

Yes the adjustments in the ranking factors and algos that seem to be associated with social signals and “authority” are also playing a part – for sure – but face it – when you lose LINKS you usually drop in rankings.

It doesn’t mean top rankings are out of reach for the small guys, but there is certainly a game of catch up in effect.

Smaller sites now have to get more “good quality” links to get up next to the big guys.

That big house cleaning thing that happened in late March 2012 that removed MANY websites out of the Google index had a huge impact and still does.

Sites lost backlinks.

All those backlinks that were helping a lot of sites rank are NOW OUT OF THE EQUATION. Not all of them – but a lot!

That’s why many sites FELL! That’s why many SMALLER sites fell.

Not because the sites were penalized – but because THEY lost links.

In some cases sites lost a LOT of links.

Links help you rank higher.

When you take them away sometyhing happens… YOU DROP!

So we LOST a lot of sites that were giving us links. Yes that hurts – but we STILL CAN get more fresh new links from sites that are still indexed. That WILL help!

The backlinks that are gone are LOSSES for those who owned them, and also for those of us who had sites that were CONNECTED in some way, but we can’t focus on the losses – we need to focus on getting more links and get more gains.

The alleged “webspam” sites that were de-indexed by Google, and removed from the index had an effect all across the web, as many “legitimate web sites” were ALSO connected in some way by links to those de-indexed sites.

It’s just that impact was greater on SMALLER SITES.

BIGGER SITES were affected but they had more of a “reserve” so to speak… so they actually moved up when others moved down.

You may not realize it – but – sites that are LINKING to you NOW or have been linking to you for many years may have been affected. Everyone connected was affected!

BUT this could be temporary IF the sites that went down go out there and get BETTER BACKLINKS. RELEVANT BACKLINKS!

So – don’t worry too much that it is hopeless and impossible to get back on top. It is still possible. You just need to make up for what you lost. GO GET SOME NEW RELEVANT LINKS!

So why is AMAZON doing so well? Why are they on top now and you’re not???

The main reason is that the BIG BOYS like Amazon and Wikipedia and WEBMd and such already had such a huge advantage to begin with, because of their high visibility, wide social signals and huge army of people who naturally link to them. They spend a lot of money on advertising and branding.

Your losses of links gave the big boys an even greater advantage because while you lost RELEVANCE POINTS they still had PageRank and inflated authority. NOt necessarily RELEVANCE authority – just that big fuzzy CORPORATE type brand advantage.

The smaller sites had their limited number of links taken away from them – and if the sites were relying on small numbers of RELEVANT backlinks – suddenly amazon and others who had BULK LINKS got a big boost.

The solution is to go out there and get more in-content links from pages with RELEVANT CONTENT!

And please do not forget to consider that RELEVANT LINKS go a lot further than other low quality links – so in many cases you will only need a few really good in-content relevant text links to get back on top.

Do not assume you need hundreds or thousands of links.

ONLY the biggest super competitive HIGHEST VOLUME keywords require TONS of links. And those keywords are ALSO the ones that Google is watching closer. I’d stay away from them and focus on mid tier keywords like we have always been doing here at Blogging Underground.

Let the other guys fight over the big huge volume keywords. They’re too much trouble to keep on top for.

The kind of “exact keywords” we target are still easy to get top rankings for. All you need is a good site and a small number of relevant links from within content that is related.

Most mid tier longer tail big money keywords still require less links to get on top – especially when you have good relevance!

RELEVANCE makes up for volume in most cases.

As far as the algo penalties – don’t worry about those too much.

As long as your site does have value and is in the index, you should be able to boost the rankings by getting some good quality relevant text links, as well as trying to get some simple social signals from web 2 type sites like Facebook likes, Twitter tweets, Pinterest, Tumblr, Google + and so forth.

Also – it’s ok to want to make money with your sites. You do not need to hide the fact your site is commerical – in fact – it may be said that Google actually favors sites that have commercial intentions.

Offer freebies to build a list and collect email addresses for your mailing list, suggest products as an affiliate to your visitors and show ads and banners (in moderation) that relate to what the pages are about. That’s fine.

People who want to make money with their sites generally provide better content and a better experience! So what if they show ads or promote things. Google should figure this out when the dust settles.

So in closing, I’d just like to remind you that while you may have lost some backlinks and your rankings may have dropped due to what people are blaming on the Penguin Update, that there still is a huge opportunity for those that are willing to DO THE RIGHT THINGS.

It’s still possible to do things that GOOGLE LIKES!

Get out there and make up for what you lost. Don’t spend too much time trying to fix stuff without reason that may not even have been a problem.

We know that relevant in-content links will get you top rankings.

I’d focus on those more than anything, along with making sure you provide a good quality experience for those that end up on your web pages.

See how many blogs we currently have that Blogging Underground members can post articles in that are indexed by Google – click here to see the current count.

Best wishes for your online success! Mike Liebner

More at my Internet Marketing Blog

May 18th by Mike L

Google recently wrote that it believes that SEO can be positive.

Hi, it’s Mike Liebner here and I thought it would be a good idea to share a link where
Google explains how it is making “algorithm changes’ that will be rewarding webmasters who take the time to build high quality sites.

> Official Statement from Google Search

Knowledge is power – so please read this!

I am not trying to make you fearful of their changes, but rather help you to understand what they consider good things to do with websites as well as what they consider to be “webspam”.

It’s worth reading, but please remember that Google will never want anybody to find out angles on how to gain an advantage – so just remember while we certainly want Google to index our websites and list our sites at the top, they will never fully embrace SEO and approve of the things that almost all webmasters do to get top rankings.

So what should we do about the changes???

I wrote a detailed article that explains what you need to do in great detail!

Stop by my blog to read my article on Google Penguin and please feel free to leave your comments!

Best wishes for your online success!

May 07th by Mike L




    A Very Important Concept