The Google Penguin Update affected a lot of websites. The web is interconnected so the impact was far and wide.

Did you lose some links pointing to your sites?


Everybody was connected in some way to sites that were removed from the Google index. It’s simply a matter of rebuilding some of what you lost to get back to where you were and eventually back on top.

If your site is still indexed you do NOT need to start all over again!

Yes – we may have had some losses. It happens. The truth is that while you may have seen some rankings drop – you can get back on top.

I hope this explanation will inspire you and help you get back into the groove – instead of wallowing in despair, like too many people are doing.

There is HOPE!

How do I know??? I talk to a lot of people who are still actively involved in getting top rankings on Google.

Not everybody is giving up.

A lot of folks are seeing great results simply by doing some of the same things they were doing before – getting good quality relevant links!

Now granted – we may have new quality concerns – but that is an easy challenge to win. Just focus on better quality on your web site!

Some people fear that Google no longer wants small guys to succeed. It’s hard to disagree with that because right now the main effect of what they did seems to be favoring the biggest sites and corporations.

Yes the recent Penguin Algo Update from Google is currently favoring it’s favorite friends the BIG CORPORATIONS, GOVERNEMENT AGENCIES, Amazon, Wikipedia and of course big brands and GIANT AD SPENDERS.

The immediate impact of Penguin has initially made it harder for small guys to compete – but I do believe as things settle – the opportunities for all of us will improve. They are NOT gone! 

What is going on right now is mainly a result of a lot of websites LOSING BACKLINKS.

Yes the adjustments in the ranking factors and algos that seem to be associated with social signals and “authority” are also playing a part – for sure – but face it – when you lose LINKS you usually drop in rankings.

It doesn’t mean top rankings are out of reach for the small guys, but there is certainly a game of catch up in effect.

Smaller sites now have to get more “good quality” links to get up next to the big guys.

That big house cleaning thing that happened in late March 2012 that removed MANY websites out of the Google index had a huge impact and still does.

Sites lost backlinks.

All those backlinks that were helping a lot of sites rank are NOW OUT OF THE EQUATION. Not all of them – but a lot!

That’s why many sites FELL! That’s why many SMALLER sites fell.

Not because the sites were penalized – but because THEY lost links.

In some cases sites lost a LOT of links.

Links help you rank higher.

When you take them away sometyhing happens… YOU DROP!

So we LOST a lot of sites that were giving us links. Yes that hurts – but we STILL CAN get more fresh new links from sites that are still indexed. That WILL help!

The backlinks that are gone are LOSSES for those who owned them, and also for those of us who had sites that were CONNECTED in some way, but we can’t focus on the losses – we need to focus on getting more links and get more gains.

The alleged “webspam” sites that were de-indexed by Google, and removed from the index had an effect all across the web, as many “legitimate web sites” were ALSO connected in some way by links to those de-indexed sites.

It’s just that impact was greater on SMALLER SITES.

BIGGER SITES were affected but they had more of a “reserve” so to speak… so they actually moved up when others moved down.

You may not realize it – but – sites that are LINKING to you NOW or have been linking to you for many years may have been affected. Everyone connected was affected!

BUT this could be temporary IF the sites that went down go out there and get BETTER BACKLINKS. RELEVANT BACKLINKS!

So – don’t worry too much that it is hopeless and impossible to get back on top. It is still possible. You just need to make up for what you lost. GO GET SOME NEW RELEVANT LINKS!

So why is AMAZON doing so well? Why are they on top now and you’re not???

The main reason is that the BIG BOYS like Amazon and Wikipedia and WEBMd and such already had such a huge advantage to begin with, because of their high visibility, wide social signals and huge army of people who naturally link to them. They spend a lot of money on advertising and branding.

Your losses of links gave the big boys an even greater advantage because while you lost RELEVANCE POINTS they still had PageRank and inflated authority. NOt necessarily RELEVANCE authority – just that big fuzzy CORPORATE type brand advantage.

The smaller sites had their limited number of links taken away from them – and if the sites were relying on small numbers of RELEVANT backlinks – suddenly amazon and others who had BULK LINKS got a big boost.

The solution is to go out there and get more in-content links from pages with RELEVANT CONTENT!

And please do not forget to consider that RELEVANT LINKS go a lot further than other low quality links – so in many cases you will only need a few really good in-content relevant text links to get back on top.

Do not assume you need hundreds or thousands of links.

ONLY the biggest super competitive HIGHEST VOLUME keywords require TONS of links. And those keywords are ALSO the ones that Google is watching closer. I’d stay away from them and focus on mid tier keywords like we have always been doing here at Blogging Underground.

Let the other guys fight over the big huge volume keywords. They’re too much trouble to keep on top for.

The kind of “exact keywords” we target are still easy to get top rankings for. All you need is a good site and a small number of relevant links from within content that is related.

Most mid tier longer tail big money keywords still require less links to get on top – especially when you have good relevance!

RELEVANCE makes up for volume in most cases.

As far as the algo penalties – don’t worry about those too much.

As long as your site does have value and is in the index, you should be able to boost the rankings by getting some good quality relevant text links, as well as trying to get some simple social signals from web 2 type sites like Facebook likes, Twitter tweets, Pinterest, Tumblr, Google + and so forth.

Also – it’s ok to want to make money with your sites. You do not need to hide the fact your site is commerical – in fact – it may be said that Google actually favors sites that have commercial intentions.

Offer freebies to build a list and collect email addresses for your mailing list, suggest products as an affiliate to your visitors and show ads and banners (in moderation) that relate to what the pages are about. That’s fine.

People who want to make money with their sites generally provide better content and a better experience! So what if they show ads or promote things. Google should figure this out when the dust settles.

So in closing, I’d just like to remind you that while you may have lost some backlinks and your rankings may have dropped due to what people are blaming on the Penguin Update, that there still is a huge opportunity for those that are willing to DO THE RIGHT THINGS.

It’s still possible to do things that GOOGLE LIKES!

Get out there and make up for what you lost. Don’t spend too much time trying to fix stuff without reason that may not even have been a problem.

We know that relevant in-content links will get you top rankings.

I’d focus on those more than anything, along with making sure you provide a good quality experience for those that end up on your web pages.

See how many blogs we currently have that Blogging Underground members can post articles in that are indexed by Google – click here to see the current count.

Best wishes for your online success! Mike Liebner

More at my Internet Marketing Blog

May 18th by Mike L


  1. Thanks for the encouragement Mike. Sometimes this feels like quicksand or walking the wrong way up the escalator.

    Appreciate the encouragement to stick with it. I needed that today.

    Stay strong and be inspired.

    Mike L

  2. Can you give us a list of the best type of links that are consider good quality links?

    Mike L

  3. Hi Mike, I joined Blogging Underground last year and I think I read somewhere that you are offering a great deal, less than the original price for another annual extension, but I can’t find the email. Can you please let me know.

    Mike L

  4. What happened to the $199 offer that was supposed to be good through tonight?
    All I see is an Offer for $67 a month. Please give me the $199 offer

    Mike L

  5. Do you have a list of best keywords to use?

    Mike L

  6. Yes! One of the member benefits of a Blogging Underground membership is the keyword research soreadsheets we provide. There is a sample spreadsheet at this video link (video is good too!)

    Mike L


    You can usually find the offers in the newest articles in the blog

    Mike L

  8. There are several deals – you can always submit a support ticket to get ahold of me directly or we usually have one here at the blog

    The latest deal is at

    Mike L

  9. Thanks, Mike for a very informative post. I need this as a newbie on the internet marketing business.

    Mike L

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    A Very Important Concept